Lookbook

What Is Lookbook

Lookbook is the digital presentation of your collection. It contains all items, model photography, video content, product photography, product variations, sizes and/or dimensions.

Digital lookbooks allow you to showcase and sell your collection to your clients without needing physical samples of all items.

How To Start Lookbook

Start from the home screen of the Sales App.

Select the collection you wish to work with from the top menu bar.

Tap ‘Lookbook’ in the lower control bar of the Sales App home screen.

The lookbook belonging to the collection of your choice will now open.

Showcasing Your Collection

Lookbook is the digital version of your collection catalogue, created to showcase and sell your collection and convey your brand story.

Chapters In Lookbook

Every lookbook consists of different chapters. You can either go through all chapters consecutively, or create your own specific order and only showcase specific parts of the collection.

Presenting A Lookbook Chapter

Start by by tapping ‘Lookbook’ in the lower control bar of the Sales App home screen.

Then tap ‘Choose Group’ on the bottom left and select the chapter of your choice. Tap ‘All’ to present all sub chapters subsequently.

You’re ready to start your presentation.

Key Looks

Key Looks are groups of items that work well together and stimulate your client to purchase all items displayed.

If you tap the Key Look in Lookbook, a side menu will appear showing all individual items of this look.

While presenting a Key Look in Lookbook, you can mark your client's favorites by tapping the heart icon in the side bar with the individual items.

The selected favorites can be filtered and used later on in the sales process during assortment building.

Optionally, if your client wants to add an item to their order right away, you can tap the shopping cart icon.

A pop-up order grid appears where you can choose the desired color, sizes and number of the items before adding them to your order.

BLOG Post

Check out our blog post for more details and inspiration: https://www.colect.io/blog/digital-lookbook-future-presenting-collections