Hardware

Screens

The standard Digital Showroom setup consists of three man-sized screens and a handheld iPad for the sales representative. The large screens are matte to prevent reflection.

Some setups contain more than three large screens. An extra handheld iPad can be added for the client to display certain content and have them actively participate in the sales meeting.

Required: HDMI 2.1 gold plated cable.

The choice for displays is flexible. We normally advise the Samsung QM series displays in 65, 75 or 85 Inch (SA-65-Q, SA-75-Q or SA-85-Q) or similar displays with these specs:

• Screen can be placed in portrait mode which is important for showcasing model pictures, shop-the-look, items like jeans etc.

• Haze (anti-reflection) is 25% or more to avoid any reflection from lamps of daylight

• 500 nit brightness to have enough light to overcome other light sources in the showroom

• Contrast ratio of above 4000:1 for crystal clear pictures

• 4K display (Ultra HD)

• Samsung SOC for remote monitoring of the screen (error detection before happening)

• The color gamut of 92% (DCI-P3, CIE 1976) for perfect color reproduction

Audio

Before starting the presentation make sure to mute two screens and have only one play the audio.

Alternatively one soundbar can be added per showroom to link to the screen and play all audio.

AppleTV

We recommend the use of an AppleTV 6th generation (Apple TV 4K) A12 Bionic processor and a minimum of 32GB storage.

iPad

iPad Pro 4th generation and up.

Networking

We recommend that the AppleTVs are wired with a Cat7 network cable that supports 10 Gbps and up to 600 MHz bandwidth.

Accommodated with a networking switch to allow at least 10Gbps.

The iPad can be connected through WiFi. Creating a separate v-LAN and WiFi SSID on a different channel is recommended to ensure limited interference.

Network Setup

Content Caching

The Sales App sends a command to the screens via the local network telling them what content to display.

If the content is not locally available in the cache, it will be downloaded by the AppleTV itself.

Afterwards, it is stored in the cache. All AppleTVs are responsible to download and cache the content.